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RESUME

Anchor 1
Professional ​
info​​

Fashion Merchandiser interested in new possibilities. Background working with small wholesale companies wearing many hats with experience also in marketing, publicity and events. Diverse education in merchandising, business and design embodying leadership and organizational skills throughout it all.

Work​
experience​
National Retail Federation
October 2017 - May 2018
Student Ambassador
  • Founded NRF Student Association Chapter @ VCU and gained 60 members in two months through advertising and publicity
  • Ran social media pages
  • Planned and lead club meetings, executed volunteer and career building events
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Crescala Fashion Development
Summer 2017
Intern
  • Planned store assortment for two months and merchandised the product
  • Forecasted trends for Fall 2018 for some of the brands
  • Analyzed weekly selling reports to manage store assortment
  • Merchandised, worked retail and helped plan events in the pop-up shop
  • Sourced trim and fabrics for Julianna Bass
  • Pulled weekly selling reports for each brand
  • Conducted competitive shopping reports through online and field research
  • Conducted research on new account developments for specific brands through evaluation of the store and detailed target market research
  • Prepping and assisting in the showroom for market appointments
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Her Campus Media LLC

September 2015 - May 2018

Event Director, Marketing Director & Publicist

  • Concepted and created marketing events for clients

  • Worked with other organizations to put on events around campus to raise awareness or fundraise

  • Wrote promotional articles for sponsors

  • Developed and executed social media campaigns

  • Planned an event for 200 guests

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One Little World
September 2015 - Present
Intern​
  • Developed a Shopify website
  • Organized booth layout, visually merchandised product and sold merchandise at craft and trade shows
  • Utilized Adobe Illustrator to design fliers and product tags
  • Reached out to stores for new account developments
  • Led a photo shoot featuring products and wrote an accompanying article

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Neesh by D.A.R.

January 2014-August 2016

Assistant

  • Filed paper, fabric and fabric swatches

  • Cut patterns

  • Changed existing website to a Shopify website

  • Organized inventory and shipped merchandised​

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River City Fashion Uprising

September 2016 - January 2017

Stylist/Writer

  • Led a photoshoot

  • Styled apparel and jewelry for a photoshoot

  • Wrote promotional article for client to go with photoshoot photos

Skills

  • Photoshop/Illustrator

  • Basic patternmaking and construction skills

  • Creating and maintaining a website

  • Styling

  • Market research

  • 6-month buying plan

  • Line development

  • Business planning

  • Organization and planning

  • Proficient in Microsoft Excel

  • Trend forecasting

  • Retail

  • Event Planning

  • Leadership skills

  • Attention to detail

Awards

  • YMA/FSF Scholarship Winner

  • Provost Scholarship 

  • Member of National Society of College Scholars

  • Top 15% of the class

Volunteer
Volunteer
Communities in Schools - Carver's Promise Mentor
  • Mentored grade school students
  • Assisting mentee with homework
  • Play educational games or do arts and crafts
Education
Virginia Commonwealth University
BA Fashion Merchandising
2014-2018
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Projects

VCU Annual Juried Fashion Show

  • In 2017 acted as a member of the Front of House team to train ushers, work with ticketing, develop the runway layout and seating chart, and make sure the show ran smoothly for 300 guests

  • In 2018 acted as the Student Director for the show overseeing committee responsibilities, all events leading up to the show, communication with vendors, customer service, ticketing operations and day of show execution for 1000 guests

  • Worked in multiple cross-functional teams to coordinate events collaborate on ideas for the final production

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Forecasting

  • Forecasted trends for Fall/Winter 2019 based around gender neutrality

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Buying Simulation

  • Developed a six-month Fall/Winter buying plan for simulated Perry's store increasing sales by 3.2 percent over the previous year

  • Documents included planned markdowns, stock-to-sales ration, planned purchases, sales by classification and an assortment plan

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Line Development

  • Utilized Adobe Photoshop and Illustrator to create flats and trend board that would better communicate design concepts

  • Developed cost and fabric sheets

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Entreprenurship

  • Created a business plan for proposed home decor store

  • Documents included an opening store inventory, store set-up budget, a marketing plan, a personnel plan and a financial plan including first year and monthly sales among other documents

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